Back in 2010, I accidentally became a minimalist.

I was prepping for a year-long backpacking trip with an empty bank account and overflowing cupboards. If I wanted to go, I had to fund it—and fit my life into a backpack. So I started letting go.

At first, minimalism was a necessity. But somewhere between donating clothes, leaving my fancy apartment, and cancelling subscriptions, something shifted.

Life got lighter.

Less stuff meant less to manage, less to clean, less to think about.
And with every layer I stripped away, I felt more like... me.

So I started choosing simplicity on purpose—in my home, my calendar, my mind.

And then the lightbulb moment:

What if we applied the same principles to the way we work?
Turns out you can. And it changes everything!

Business minimalism isn’t about doing less—it’s about making space and doing what matters. Now I help entrepreneurs create spacious businesses through simplicity, systems, and strategy.

Because minimalism isn’t just a business strategy. It’s a way of life.