BECOMING THE BUSINESS MINIMALIST

I’ve always been an organiser,
but I haVEn’t always been a minimalist. 

Whether I was working as a personal assistant, helping friends plan events, or filling up my social calendar, I was always happiest when planning, organising and ticking off to-do lists. I truly believed that the busier I was, the better I was and I wore my busy badge with pride.

The idea of minimalism had always seemed foreign to me. Not only did I love to collect to-do’s, but also material possessions. It wasn't until my husband and I prepared to backpack around the globe, that I was forced into a minimal way of life. We scaled our entire life down to one backpack and one moving box each.

Downsizing for me was hard. But during our travels I noticed I didn’t think about, let alone miss the things we had left behind. It was a such a refreshing feeling not to be bogged down by stuff. I felt more free than I ever had before. 

After our return home and yearning for more flexibility as a new mum, I set up my first business next to my day job. Once again, out of necessity, minimalism was my salvation.

I realised I could translate the principles of minimalism from things to tasks in order to clear space in my mind and my schedule. It turns out it wasn’t about getting more done, but rather having less to do.

By figuring out my priorities, only focusing on the essential and the tasks that gave me joy, I was able to accomplish a lot in a limited amount of time.

As time went on I noticed my clients were falling into the same trap I once had. Believing that the busier they were, the better they were. But by doing #allthethings they were overwhelmed, unfocused and no longer loving the work they set out to do.  

So I turned my focus to helping others simplify their businesses and show them how to go from chaos to calm by adopting business minimalism. Soon enough, my clients no longer felt like they were treading water. They had refocused on their business goals, zoned in on the tasks essential to achieve them and ditched, delegated and automated the rest. In short, they left the hustle behind, were thriving and got back to loving what they do.